Brand identity & Logo Design FREE Course
FREE email course to pump up your design game.
Learn from real work experience
I am a creative art director with a passion for good design and good ideas. I have worked since 2005 for clients such as Nike, WeTransfer, KIA, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Tommy Hilfiger, Marriot Hotels, Evian, Ericsson, etc.
Over the years I have learned a few things and I made this channel to save you time and headaches, because the design industry is not easy to navigate — especially if you want to become the designer everybody wants to hire.
BEHIND THE SCENES
Great design work is what gets you more work
My name is Alex and I am a Senior Art Director currently living in Amsterdam. I have worked since 2005 on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music. I have teamed up with top-tier creative directors, photographers, strategists, architects, interior designers, copywriters, videographers, illustrators, musicians, and a long list of professionals in the creative industry.
Over the years I have learned a few things and I made this channel to save you time and headaches, because the design industry is not that easy to navigate. I also wrote short books about how to freelance, how to create brands, and how to present yourself when looking for a new job.
DESIGN THE SCENES VIDEOS
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DESIGN THE SCENES BLOG
Learn what they don't teach you in design school
PERSONAL BRANDING
Looking for a job? Learn to play your cards right in the job hunting game.
If you just finished school and are looking for a new job, here are a few bite-sized tips to improve your CV and LinkedIn profile to stand out in the job-hunting game.