Brand identity & Logo Design FREE Course

FREE email course to pump up your design game.

DTS Mission

To help you create graphic design work that gets you more work.

At the Design the scenes we talk all things about graphic design and creativity, but purely from a business and practical point of view. Otherwise, what’s the point of being a designer if you can’t make a living out of it?

We focus only on what consumers want and understand, and not on art or trends.

We like the call ourselves “practical designers”. We align all our knowledge to make graphic design a powerful tool for brands to communicate effectively, but most importantly, to convert successfully.

We will curate content to show you how great designers work, create, and sell their work. We want you to get real inspiration from active designers that are currently making an impact in today’s design world.


Learn from top-tier designers

Alex Aráez is the creator and curator of Design The Scenes. Alex is an interdisciplinary Graphic Designer and Art Director with over 18 years of experience.

He has worked on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music. Alex has teamed up with top-tier creative directors, photographers, strategists, architects, interior designers, copywriters, videographers, illustrators, musicians, and a long list of professionals in the creative industry.

His work encompasses brand identities, editorial and packaging design, exhibition design, web and digital design, window display, and art direction for clients such as Nike, Tommy Hilfiger, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Marriot Hotels, Evian, Ericsson, etc.

Alex created Design The Scenes to talk about all things about design — a place where we learn all about the practical and profitable side of creativity and graphic design.


Brand Identity and Logo Design FREE Course

In this FREE email course I will share with you the fundamentals of brand identity design from a perspective most designers ignore, including myself in my early days.

Design books to get you started


If you think branding is all about aesthetics, then you’re only getting half the story.

Creating logos is one of the toughest assignments we designers get. This short and sweet book was written from a client perspective, which will give you the best insights to think, design, and sell your work. Read this if you want to learn how to be effective with your time and create great work clients pay for.


Thinking of becoming a Freelance Designer?

If you are a designer working in a corporate environment thinking about making the switch to freelance, this book will give you ten good reasons to make the move. On the other hand, if you are a freelancer struggling to get work, you will learn strategies to approach new companies and get more and better clients.


Looking for a job? Learn to play your cards right in the job hunting game.

If you just finished school and are looking for a new job, here are a few bite-sized tips to improve your CV and LinkedIn profile to stand out in the job-hunting game.