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Brand identity & Logo Design FREE Course
FREE email course to pump up your design game.
Learn from real work experience
I am a creative art director with a passion for good design and good ideas. I have worked since 2005 for clients such as Nike, WeTransfer, KIA, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Tommy Hilfiger, Marriot Hotels, Evian, Ericsson, etc.
Over the years I have learned a few things and I made this channel to save you time and headaches, because the design industry is not easy to navigate — especially if you want to become the designer everybody wants to hire.
BEHIND THE SCENES
Great design work is what gets you more work
My name is Alex and I am a Senior Art Director currently living in Amsterdam. I have worked since 2005 on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music. I have teamed up with top-tier creative directors, photographers, strategists, architects, interior designers, copywriters, videographers, illustrators, musicians, and a long list of professionals in the creative industry.
Over the years I have learned a few things and I made this channel to save you time and headaches, because the design industry is not that easy to navigate. I also wrote short books about how to freelance, how to create brands, and how to present yourself when looking for a new job.
DESIGN THE SCENES VIDEOS
Follow Me On Youtube
DESIGN THE SCENES BLOG
Learn what they don't teach you in design school
PERSONAL BRANDING
Looking for a job? Learn to play your cards right in the job hunting game.
If you just finished school and are looking for a new job, here are a few bite-sized tips to improve your CV and LinkedIn profile to stand out in the job-hunting game.
welcome
Brand identity & Logo Design FREE Course
FREE email course to pump up your design game.
DTS Mission
To help you create graphic design work that gets you more work.
At the Design the scenes we talk all things about graphic design and creativity, but purely from a business and practical point of view. Otherwise, what’s the point of being a designer if you can’t make a living out of it?
We focus only on what consumers want and understand, and not on art or trends.
We like the call ourselves “practical designers”. We align all our knowledge to make graphic design a powerful tool for brands to communicate effectively, but most importantly, to convert successfully.
We will curate content to show you how great designers work, create, and sell their work. We want you to get real inspiration from active designers that are currently making an impact in today’s design world.
TOP-TIER DESIGNERS
Learn from top-tier designers
Alex Aráez is the creator and curator of Design The Scenes. Alex is an interdisciplinary Graphic Designer and Art Director with over 18 years of experience.
He has worked on global projects which call for Art Direction, Graphic Design, and Spatial Design in the fields of fashion, sportswear, technology, wellness, luxury, culture, food, and music. Alex has teamed up with top-tier creative directors, photographers, strategists, architects, interior designers, copywriters, videographers, illustrators, musicians, and a long list of professionals in the creative industry.
His work encompasses brand identities, editorial and packaging design, exhibition design, web and digital design, window display, and art direction for clients such as Nike, Tommy Hilfiger, Bloomingdales, Ferrari, L’Oréal Paris, Swarovski, Scotch & Soda, Mini, Asics, Marriot Hotels, Evian, Ericsson, etc.
Alex created Design The Scenes to talk about all things about design — a place where we learn all about the practical and profitable side of creativity and graphic design.
EMAIL COURSE FOR DESIGNERS
Brand Identity and Logo Design FREE Course
In this FREE email course I will share with you the fundamentals of brand identity design from a perspective most designers ignore, including myself in my early days.
DESIGN THE SCENES BLOG
Learn what they don't teach you in design school
Design books to get you started
BRAND IDENTITY
If you think branding is all about aesthetics, then you’re only getting half the story.
Creating logos is one of the toughest assignments we designers get. This short and sweet book was written from a client perspective, which will give you the best insights to think, design, and sell your work. Read this if you want to learn how to be effective with your time and create great work clients pay for.
FREELANCING & CORPORATE WORLD
Thinking of becoming a Freelance Designer?
If you are a designer working in a corporate environment thinking about making the switch to freelance, this book will give you ten good reasons to make the move. On the other hand, if you are a freelancer struggling to get work, you will learn strategies to approach new companies and get more and better clients.
PERSONAL BRANDING
Looking for a job? Learn to play your cards right in the job hunting game.
If you just finished school and are looking for a new job, here are a few bite-sized tips to improve your CV and LinkedIn profile to stand out in the job-hunting game.