If you think branding is all about aesthetics, then you’re only getting half the story.
Creating logos is one of the toughest assignments we designers get. This short and sweet book was written from a client perspective, which will give you the best insights to think, design, and sell your work. Read this if you want to learn how to be effective with your time and create great work clients pay for.
What you will learn as a graphic designer:
- How to develop a brand identity that serves your client.
- How to diagnose and approach re-branding projects
- What questions to ask when talking to a potential client
- How to follow an effective creative process that works for any design project
- How clients think and what they really need when they hire a designer
- How to sell your work to your clients
- How to price your work as a graphic designer
- How to be the designer clients seek
- How to build a long-term relationship with your clients
- How to spot bad and good clients
- Etc.
